What Took The Pop Out Of Popchips’ Sales?

In 2007, popchips was launched under an intense media blitz that continued for several years as the brand’s sales seemed to be on a high-growth, early-stage path to stardom. The model for the brand was glacéau vitaminwater, whose sales grew at phenomenal rates, reaching $350 million before Coca-Cola acquired it in 2007.

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What Took The Pop Out Of Popchips’ Sales?

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