Why A Former Beer Exec Relaunched A Troubled Brazilian Food-Tech Startup To Fight Childhood Obesity

Henrique Mendes, Jr. spent 16 years in the brewery business, and he knows all about the art of setting prices. Make your product too expensive, and consumers will reject it. Charge too little and your margins will suffer.

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Why A Former Beer Exec Relaunched A Troubled Brazilian Food-Tech Startup To Fight Childhood Obesity

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